It’s 2023 and marketing is going to some pretty interesting places. Your business could be on TikTok now, you could pay micro influencers to shill for you and you could even use artificial intelligence to create an entire ad campaign from scratch, but no matter what new-fangled marketing Adventure you choose, there’s one true classic that could work with it or all on its own to make your whole marketing plan profitable-The Email Marketing Secrets.


Email really hasn’t changed all that much since the early days, but that lack of change is actually its hidden strength. Think about it, everything else from Facebook ads to Which social platform is the hottest right now to the constant algorithm updates. It’s nice to be able to concentrate and really home in on something that you can count on, something that’s not only predictable, but still insanely profitable too.

Latest numbers show that for every dollar you put into email marketing you’re likely to make forty-four dollars back.


44 ROI


And that’s the average and when you consider the fact that returning traffic is worth eight times as much to your business as first-time traffic, it pays to get people back to your website, to your socials, to your content and nothing does that better than building your email list and then nurturing that list with the right kinds of emails week after week.


8X 6 X


In this article I’m going to give you the complete email marketing plan that I’ve used for years, and it has honestly grown my business more than I ever could have thought. This is all stuff that anyone could Master, even if you’re a complete beginner and I’m going to take you through all of it from start to finish, so let’s start with part one building your list.



Part One

Building Your Email List


Before you start building your email list, The following below highlights are a few tips you should keep in mind.

1. Never Buy a List: You should never buy a list. First of all, a lot of those email addresses that you’d buy are going to be out of date. Secondly, these people never ever asked to hear from you, so what do you think they’re going to do, not read or open your emails right? And if they do, a ton of them are just going to hit the spam button and you don’t want that. If enough people Mark your emails as spam, all your emails you ever sent will be automatically filtered by Gmail or whatever email provider people are using into that dreaded spam folder.


End up in Spam 8X


2. Clear and visible sign-up forms: Place your email sign-up forms prominently on your website. Use clear and compelling calls-to-action (CTAs) to encourage visitors to subscribe. Experiment with different form placements, such as pop-ups, slide-ins, or embedded forms, to see what works best for your audience.

3. Segmentation: As your list grows, consider segmenting your subscribers based on their interests, preferences, or behavior. Sending targeted and personalized emails to specific segments can significantly improve engagement and conversion rates.

4. Mobile optimization: Ensure that your email sign-up forms and emails are mobile-friendly. With a growing number of people accessing emails on mobile devices, it’s crucial to provide a seamless experience for mobile users.

5. Incentives and lead magnets: Offer incentives or lead magnets, such as eBooks, whitepapers, or discount codes, to encourage people to subscribe. Make sure the incentive is relevant to your target audience and aligns with your brand.

6. Social media promotion: Use engaging posts and encourage followers to sign up for exclusive content or updates.

7. Referral program: Implement a referral program that rewards subscribers for referring others to join your email list. Word-of-mouth marketing can be a powerful tool for list growth.

8. Email frequency: Set clear expectations about the frequency of your emails when people subscribe. Whether it’s weekly, bi-weekly, or monthly, be consistent in your sending schedule.

9. Unsubscribe option: Make it easy for subscribers to unsubscribe if they wish to. Providing a clear and straightforward unsubscribe process builds trust and helps maintain a positive sender reputation.

10. Monitor and analyze: Pay attention to email metrics like open rates, click-through rates, and unsubscribe rates. Use this data to refine your email marketing strategy and make improvements to your list-building efforts.

11. Comply with regulations: Familiarize yourself with email marketing laws and regulations in your country, such as the CAN-SPAM Act (in the United States) or the General Data Protection Regulation (GDPR) (in the European Union) and ensure that you are in compliance.

12. Create a Compelling Valuable Piece of Content: So instead, you need to get people to willingly opt in for your emails and there’s a right way and a wrong way of doing that too. You want to create a compelling valuable piece of content that’s so enticing that people will want to give you their email address for it. Now this piece of content is usually called a lead magnet, lead generator or freebie and what you choose to create as your freebie is going to make the difference between building a big strong engaged list or no signups at all. So, to help you out, let’s talk about what works really well and what doesn’t.


What Works & What Doesn’t.


What doesnt work newsletters 11


What doesn’t work is “sign up for my newsletter.”  A newsletter doesn’t have any inherent result or transformation, or outcome associated with it, now what does work is something that has a specific result attached to it. So, when it comes to lead magnets always create something that promises transformation not simply information. For instance, you know “Five things to know when training a new puppy” isn’t nearly as compelling as “Train your puppy in two weeks: The step-by-step plan.” The later implies a result, the first one only promises that you’re going to have more knowledge that you could probably just find in a blog post or a YouTube video somewhere.


Puppy Trainer correct 1


Next make sure you choose a topic that has some serious overlap with your paid offer so that training guide makes perfect sense. If you’re a dog trainer because it’s basically a lower-level version of what you charge for, but the same dog trainer wouldn’t do quite as well if his lead magnet were “know about how to choose the right puppy.” because it just doesn’t really serve as a good enough bridge between the freebie and the paid service and here’s something else that a lot of business owners don’t really factor in.
And if you miss it, it can absolutely retake your opt-in rates it’s exactly what happened to Airbnb investing coach, Rachel Gainsbrugh when she was coming up with her first lead magnet which got caught up in a few really common traps. According to Rachel, she relies on both free and paid traffic to get people to it, which is a great strategy.
To help you do this, you’ll want to add an easy way to opt in for it right on your website and I like to do this in two main ways.



Freebie vs Paid 15


The Easy Way to Opt-in


 Dedicated Landing Page: First you want a dedicated landing page that’s all about your freebie nothing else. This is what mine looks like it’s for my free on-demand masterclass and you can see that I just lead with the compelling title, a brief description and a super simple form that just asks for the first name, so I can use it in future emails and of course their email address, that’s it! Then underneath I included some bullet points that are meant to arouse curiosity and really make people interested in what these things could be. Now this is just a really strong formula for an opt-in page like this and I get about 600 leads per month. Thanks to this page!



Copy Top Section and Paste on Page of Your Website: Next you’ll want to basically copy this top section and paste it on every single page of your website maybe Midway down your home page then at the bottom of all the other ones that repetition is actually great for opt-in rates and you never know which pages people will visit on your site, so this just covers all your bases and for extra points. I highly recommend adding it to an exit intent pop-up site-wide, so that way when the browser detects that they’re mousing up to the back button, to leave your website, they get hit with one last attempt, which can improve your opt-in rates by an additional 10 to 15 percent.

 Drive Traffic to That Dedicator Landing Page: The Next Step here is to drive traffic to that dedicator landing page on social. So, if you have a strong presence and lots of followers, post fairly often about this lead magnetand then link people right to the opt-in page and of course if that’s converting well, you probably want to add some fuel to the fire by running paid ads to it too. You can do that on just about every major platform like Facebook, Instagram, Pinterest even Tik Tok. So, whether people opt in from your organic posts or from Paid ads, it all works in the same way they put in their email and then, your email provider of choice like MailChimp, drip or convertkit just to name a few of them will automatically send your freebie out to your new subscribers in real time. Now that we’re actively building up our email list every day it’s time for part two. 


Part Two

Love Your List


Love your list, because just getting that email address is only the beginning, right? You’re not hoarding them for a rainy day. Your goal is to nurture every single lead that you get with the right kind of emails on the right schedule. So, what are the right kind of emails I hear all the time from people in the comments who say things like “email marketing won’t work. I mean it doesn’t work on me.” I think what they really mean by that, is these types of emails don’t work on them and they’re absolutely right. These kinds of promotional emails don’t work, at least not on their own.


Email that doenot work imean moreX


theses email dont workX


The trick to making those 44 times ROI I promised at the beginning of this article, is all about sending helpful emails that people actually want to open and that actually increase the desire for your paid offer. So instead of bombarding your list with promotion after promotion and coupon after sale and all your new arrival products, I like to use garyvee’s jab jab jab right hook model which basically says to give them value at least three times before ever asking for a sale.




One of my friends in email copywriting expert Jules Dan actually put it another way. “If you were just a peach in every single email dispatch, you would have a dead list veritably snappily.” So, to balance this, for you to make withdrawal of money you have to deposit money, right? but for us it’s we have to deposit Goodwill, we have to deposit value, we have to deposit them.” For every four emails you send three of them are a helpful tip a piece of advice and that can include a link to an article you wrote, a podcast episode you made or a YouTube video that you posted. Honestly email marketing and content marketing go together like peanut, butter and jelly. You can even get a ton of mileage out of linking to content that someone else made. Just being the one to pass along useful information is almost as valuable as being the one who created it. However, to make your emails get read and then build more of a relationship with your list is through using little stories to help make your points. Our brains are wired to imagine ourselves in that story and it’s super relatable.  So, what are a few really actionable ways a service business can use storytelling in their emails? so, you might just tell the story about how you solved a problem for a client. That is just one of the easiest things ever and maybe just leave like one question at the end like “How do you think this might affect you?” Or like just some sort of takeaway where there’s no pitch at the end in other words. You can use stories in those helpful emails just by talking about a really valuable lesson that you or a client learned and how they learned it and then occasionally or every now and then you could then do, say like a case study story where it does talk about the problem that shows proof not just a story and there might be a call to action.


More Tips to Help You Make the Most of Your Email.


Notwithstanding, whether you use story or not, I’ve got some really solid tips that are going to help you make the most of your emails. First of all, most email providers out there love to talk about their fancy HTML templates that are going to make your business look super slick and professional the problem is they all also make your emails look like they’re trying to sell you something right?


fancy HTML template


All that fancy formatting is likely to get your emails routed to either the promotions tab where they’re much less likely to be seen let alone clicked on in red or even worse the spam folder. So, believe it or not the right way to send emails is actually without the template. No header, no logo just plain text that makes your email Stand Out by blending in with all their more personal emails that they actually want to read but just because you’re not using a template doesn’t mean that your email needs to look like hot garbage.


the wrght way


So here are a few little tricks to help it look nice and clean which will keep people reading longer.

1 Use short paragraphs.

2 Lots of line breaks. Use Bold key phrases that you don’t want people to miss.

3 Use emojis and bullet lists where you think they’re appropriate.

Emails are kind of like websites that people don’t read them as much as they skim them. So, make sure that your email, those are nice and skimmable and in terms of tone, every business is different, but I will just say that in almost every single case your, emails should read as conversational friendly and one-to-one. Remember these aren’t term papers and really buttoned up formal writing isn’t going to impress anyone and it’s a lot less likely to move the relationship forward. People just want authenticity in the businesses they choose, they want to be in business with human beings not corporations and HR managers so that has a lot to do with the language that you use but you can add little personality hits to your emails too in the form of gifts. I love adding them in just about every email I send out too just to lighten the mood and bring some emotion or fun to it.

So you just have to know your audience well enough to know what kind of gifts that will land with them and which ones they just won’t get you. Know this. The most important thing to get right in your emails is the subject line, because nobody clicks on your email in the first place. It doesn’t even matter what’s inside it right? Well that’s what we will talk about in our future article. I’ve got nine subject line formulas that are proven to work way better than the average so you can make sure that all your hard work actually pays off into paying customers.

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2 thoughts on “Email Marketing Secrets For 2023 – EXPERT Tips for Beginners.”

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